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Case Study Google Ads We Ate Our Own Cooking

From Zero to Deployment
in One Session.

In one session, Clyde built a complete deployment-ready Google Ads campaign from company information and a $2,500 budget: 3 campaigns, 11 ad groups, 127 strategic keywords (filtered from 385), and 11 RSAs with character-counted headlines.

Result: A data-grounded campaign structure that would traditionally take 1-2 weeks and cost $4,250 in agency fees, completed in a single session for approximately $200.

Quick Facts

  • Total time: 1 session
  • Budget: $2,500 over 60 days
  • Campaigns created: 3 (High-Intent, Competitor Conquest, Pain Point)
  • Ad groups: 11
  • Keywords: 127 strategic keywords (filtered from 385 expanded)
  • RSAs: 11 deployment-ready with character-counted headlines
  • Traditional cost: $4,250
  • Traditional timeline: 1-2 weeks

— Justin Guerra, Founder

1 session
Total Time
385→127
Keywords Filtered
3
Campaigns
11
RSAs Ready

Live deployment in action

Clyde deploying Google Ads campaigns - showing 3 campaigns being created with 11 ad groups and 127 keywords

What Was the Campaign Goal?

I came to Clyde with company information and a challenge: build a Google Ads campaign with a $2,500 budget that could generate 20-30 demo requests over 60 days.

What ClydeOS Does

  • Marketing OS for agencies
  • Automates campaign deployment
  • Replaces 12+ marketing tools
  • Multi-client agency workflows

Our Differentiation

  • Launch campaigns in 2 hours
  • Manage 30 accounts per buyer
  • $180K platform vs $220K hire
  • Human-in-the-loop AI workflows

How Does AI Build a Google Ads Campaign?

Clyde didn't just generate keywords. It built a strategically grounded campaign structure using real search data, competitor intelligence, and intent-based filtering.

1

Category Research via SEMrush

Before generating keywords, Clyde analyzed the competitive landscape to understand search volume, competition levels, and positioning opportunities.

Search Volume
Low (4,400/mo)
Competition
Low-Medium
Avg CPC
$36
2

Campaign Strategy Design

Designed a three-campaign structure based on intent and budget constraints:

High-Intent Automation Search 60% budget
Competitor Alternative Conquest 25% budget
Agency Pain Point Search 15% budget
3

Messaging Bank Development

Built strategic messaging grounded in verified claims:

Speed Differentiation:
"Launch Campaigns in 2 Hours"
Capacity Multiplication:
"Manage 30 Accounts Per Buyer"
Tool Consolidation:
"One Platform. 12 Fewer Tools."
Control Assurance:
"AI Does Work. You Approve."
4

Seed Keyword Generation

Created 54 strategic seed keywords organized by campaign tier and intent.

google ads automation ppc automation tools optmyzr alternative agency workflow automation
5

Keyword Expansion via DataForSEO

Expanded 54 seed keywords into 385 keywords using Google Keyword Planner data.

Total Keywords
385
Monthly Searches
35,590
Low Competition
178 (46%)
6

Competitor Intelligence via SEMrush

Analyzed Optmyzr, WordStream, and HubSpot to understand their paid search strategies.

Optmyzr: 67 keywords @ $10.51 avg CPC
WordStream: 70 keywords @ $13.09 avg CPC
HubSpot: 100 keywords @ $5.93 avg CPC
7

Strategic Keyword Filtering

Filtered 385 keywords down to 127 high-value keywords organized by campaign and ad group.

Campaign 1
42 keywords
Campaign 2
28 keywords
Campaign 3
57 keywords

RSA Generation & Ad Extensions

Built 11 deployment-ready RSAs with character-counted headlines, strategic variations, and complete ad extensions.

✓ 15 unique headlines per RSA (all under 30 chars)
✓ 4 unique descriptions per RSA (all under 90 chars)
✓ Sitelinks, Callouts, and Structured Snippets
Deployment-ready in one session

What Did the AI Build in One Session?

3
Campaigns
  • • High-Intent Automation Search
  • • Competitor Alternative Conquest
  • • Agency Pain Point Search
127
Strategic Keywords

Filtered from 385 expanded keywords based on:

• Search volume & intent
• Competition levels
• CPC efficiency
11
Ad Groups

Organized by intent and keyword theme with strategic match type recommendations.

11
RSAs Ready

Character-counted headlines and descriptions with strategic messaging variations.

$2,500
Budget Optimized
• 60% High-Intent Automation
• 25% Competitor Conquest
• 15% Agency Pain Point
Complete
Ad Extensions

Sitelinks, Callouts, and Structured Snippets all configured.

The proof is in the deployment file.

All 3 campaigns, 11 ad groups, 127 keywords, and 11 RSAs are ready to deploy via Google Ads API. Not theoretical—deployment-ready.

What Does AI Handle vs Human?

Let me be honest about what happened.

C

Clyde Handled

  • Category research via SEMrush API
  • Keyword expansion via DataForSEO
  • Competitor intelligence (Optmyzr, WordStream, HubSpot)
  • Strategic keyword filtering (385 → 127)
  • RSA generation with character counting
  • Budget allocation optimization
J

I Handled

  • Strategic decisions (campaign priorities, budget split)
  • Messaging approval (speed, capacity, control claims)
  • Final campaign review
  • Quality control

The AI didn't just execute tasks.
It built a strategically grounded campaign from data.

How Long Does a Google Ads Campaign Usually Take to Build?

Role Traditional Agency With Clyde AI
PPC strategist 15 hrs @ $150
Copywriter 10 hrs @ $100
Media buyer setup 8 hrs @ $125
Founder/strategist 1 session @ $200
Total Cost $4,250 $200
Timeline 1-2 weeks Same day

Bottom line: AI-assisted Google Ads campaign building is 21x cheaper than traditional agency work ($200 vs $4,250) and can be completed in one session instead of 1-2 weeks. The bigger win: every decision is grounded in real search data and competitor intelligence.

The Takeaway

This is the power of starting with data instead of assumptions. By grounding every decision in category research, keyword expansion, and competitor intelligence, we built a campaign structure that maximizes a $2,500 budget for the highest-intent, lowest-competition keywords.

The result? A deployment-ready Google Ads campaign built in one session—not weeks of iteration.

See It For Yourself

Clyde runs AI agents that handle everything we just described—category research, keyword expansion, competitor intelligence, and campaign deployment. Book a demo and we'll show you how it applies to your workflow.